BeautyCounter… Safe Skincare

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Hi, I’m Danielle. And like many of you, I am a wife and a mom. Also like many of you, for the longest time, I didn’t know that when I applied sunscreen, lotion, shampoo and the dozens of other products that I use daily, that I was applying toxic chemicals directly to my skin. In addition, it was a long time before I realized that some of these chemicals can get absorbed into our bloodstream.

Like many of us did or do, I assumed that we live in a highly regulated country, so the products I am using must be safe. I honestly, never questioned safety at all until recent years. I was surprised when I finally learned that when it comes to the personal care industry, there are very minimal regulations.

I remember when I was younger, Mary Kay was the makeup you’d buy at parties. Someone would host, the host would receive bonus gifts, and we would buy their makeup sets. The parties were fun – and parties are still fun! However, it’s a new generation, and we are much more conscious these days about what we put on our skin.

Companies are allowed to use known toxins—ingredients that have been linked to cancer, reproductive issues, and hormone disruption—without even disclosing these ingredients to us! Seems crazy, right? I mean, how many of these ingredients have I put on my face over the decades?

Thankfully, it’s not all doom and gloom. There are some companies working hard to create safe skincare products and to change the industry. I am excited to share what I’ve learned with you and to inspire you to make safer choices!

Gov regs

Yes, you read that right! 1938! Are you as shocked as I am by this? I mean, really… the year my grandmother was born?


And wait for it….


And only about 10% of the 10,000 chemicals commonly found in personal care products have safety data.


Researchers at UC Berkeley’s School of Public Health published a study in 2013 that detected lead, cadmium, chromium, aluminum and five other metals in many popular brands of lipsticks and lip glosses commonly found in drugstores and department stores.

The study also noted that children are especially susceptible to heavy metal accumulation and should not play with makeup. Think of all the young girls that apply make-up daily or even multiple times a day…

welcome to BC

Decades of studies indicate that serious health issues (including, but not limited to asthma, learning disabilities, cancer, and infertility) are on the rise, and due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home. We’ve also learned about this personally, from experiences within our family.

What’s worse is the Food and Drug Administration (the agency that regulates cosmetics) allows companies to use chemicals known to be extremely harmful (lead, formaldehyde, and phthalates) in the products we put on our bodies and on our kids every single day, day after day.

We deserve better! It’s time to do something about it.

This is why I’ve partnered up with Beautycounter.

At Beautycounter, we’ve banned more than 1,500 ingredients setting a new health and safety standard— all while ensuring our products perform, and that they’re as indulgent as any luxe shampoo, lipstick or oil in the market. I didn’t only fall in love with Beautycounter because their products are safe and high-performing, but I wanted to work with a company that is working towards real change. Beautycounter is dedicated to making changes on the legislative level and creating a safe skincare movement. They are taking action in Washington and working to reform the current laws, in hopes that other skin care companies will follow their strict safety guidelines. They also work very closely to support 3 non-profit organizations that are working to reduce our amount of chemical exposure. Watch this short video to learn why I am so proud to be a part of this company.

Now, let’s talk about some actual products!

Beautycounter is dedicated to product performance, as much as product safety. After trying countless non-toxic cosmetic brands (you don’t even want to know how much money I’ve spent on this!!), I can tell you that this combination of non-toxic ingredients and products that work is extremely rare.

Some natural cosmetic brands use only 100% organic ingredients. This is as pure as makeup can get, but often, the performance is lacking. While Beautycounter uses both synthetic and organic ingredients, they never compromise on the safety of the ingredients. Beautycounter has developed a groundbreaking and rigorous ingredient screening process, looking for data on skin irritation, carcinogenicity, reproductive toxicity, cumulative exposure (are we exposed to this chemical from other sources) and more.

Every single Beautycounter product is rated between 0-2 on EWG’s Skindeep database, which is my go-to resource for researching product safety.

These products work extremely well and are comparable to the luxurious brands we are used to purchasing at department stores. Except, they are void of all the harsh chemicals. My skin has honestly never looked better!


Ah, beautiful makeup. Don’t you just love looking at pictures of makeup? Or is it just me?

Here are a few of my favorite Beautycounter products that I use daily:

charcoalcleansingbarCharcoal Cleansing Bar

This soap clarifies and detoxifies our skin by pulling out dirt, impurities and excess oil, without drying out our skin. It uses organic witch hazel for toning, antioxidant-rich organic green tea to calm inflammation and organic coconut oil and sunflower oil to hydrate our skin.

pdp new cleansing balm selling shot 2xNourishing Cleansing Balm

This is my all-time favorite skincare item. I use it to cleanse my face, remove makeup and as a hydrating and nourishing face mask. If you have dry skin, this product will be a game changer!

glowing skinDew Skin Tinted Moisturizer

This foundation makes my skin glow while hydrating and providing sun protection. The vitamin C, black currant, peony flower root extract help with the hyper-pigmentation that developed on my forehead from years of not wearing sun protection on my face – and these ingredients also make my skin more bright. The sodium hyaluronate has helped my skin to look more smooth and firm as I age! The coverage is light and my skin doesn’t feel cakey or weighed down. Yes!



Become a customer and start swapping out your beauty products and cosmetics to safe, non-toxic versions from Beautycounter. Vote with your dollars and support companies that are working hard to change the beauty industry!






Join as a consultant and save 25% off your own orders and take advantage of the opportunity to earn some additional income by educating others about the skin care industry and how to make safer choices.

Some consultants earn a full-time income, while others do it on the side to share their passions and supplement their regular income. It is very flexible and can be whatever you want it to be!

We are a direct retail company (not an MLM), we do not require that you spend a minimum amount on products every month. We have a low start-up fee of $85 (which you will earn right back!).

This is the right time to join Beautycounter! We are growing fast – we grew 350% last year! Most consultants are the first in their area and are able to build their business and spread the word quickly!

We offer tons of support on our team and we will coach you in how to educate others and run a successful business!

  • Click this link and then scroll down to the middle of the page to “Join the Mission: Become a Consultant”
  • Enter your email and other required info to create your account. It will say Choose a Mentor and give you an option for the default, which is “BeautyCounter HQ.” Under that, click Select a Different Mentor and put in Danielle Baethge in the first and last name section.
  • Add your Enrollment Kit into your cart – this is the package they require you to purchase if you want to be a consultant.
  • You can optionally add one of the special Enrollment product packages to your shopping cart for a discounted option.
  • Finish the enrollment page and place your order.

In the End

Ultimately, I urge you to go through your skincare and makeup collection. I don’t push for my readers to completely throw out everything they’re using all at once. I would not be able to do that myself! But as I use things I’ve bought, I replace them with higher-quality and cleaner products, and it brings me peace of mind. Click here to request to join my Natural Beauty Facebook group.

If there are some products you’re in need of or soon to be in need of, hop on over to Beautycounter and take a look around. Remember, Band of Beauty members earn 15% product credit with every order, and consultants receive a 25% discount on purchases. Have fun! Email me if you have any questions.

With love,